When it comes to garnering likes, shares, followers, and overall engagement on the four main social media platforms, Lennar, Toll Brothers, and David Weekley Homes are seeing the most success among the nation's largest homebuilders.
Toll Brothers and Beazer Homes are most active on social media platforms, while David Weekley Homes and Lennar garner the highest per-post engagement rate, according to Draper DNA's 2021 Top 50 Builders on Social Media report.
The 39-page report (download for free here) tracks the activity and engagement of builders across Facebook, Twitter, Instagram, and YouTube. Draper DNA ranks the top builders on each platform and provides a cross-channel ranking for total engagement, ratings of engagement per post, applause (reaction), conversation (interaction), and amplification (sharing).
"Social media is basically made for the home and building market: it’s visual, it encourages engagement, and it gives builders a way to truly interact with homeowners," wrote the report's authors. "We wanted to find out which builders are killing it when it comes to social—but not just in terms of audience size. In fact, we found that often, companies with the biggest follower base had lower engagement rates."
Here is a sneak peek at the top builders by social channel (as of Jan. 6, 2021):
To see the complete rankings, download Draper DNA's 2021 Top 50 Builders on Social Media report by clicking the button below.