builders

Insight into how builders are thriving in a pandemic economy.

UTOPIA spoke with several early adopters and industry experts on the startup process for establishing a successful virtual sales and design center. Their advice is presented in the UTOPIA Virtual Sales Center Startup Guide.

New UTOPIA research explores what healthy home and clean home features end up as standard, upgrades, and overlooked among homebuilders today.

The U.S. housing market continues to be one of the shining stars of the post-COVID-19 economy.

New data from the U.S. Census Bureau for December 2020 shows the housing market hit a 14-year high last month, with 1.669 million housing units started on a seasonally adjusted annual rate. 

This map presents the break down of housing starts by region. The South dominates the homebuilding market, accounting for more than half of all starts as of December 2020, followed by the West.  

The Smart Decathlon for innovative Professionals (SDiPro) will feature both virtual and physical models of homes that push the possibilities of healthy, resilient, energy-efficient, and smart homes.

The annual Ivory Prize aims to promote innovation in an industry that has long resisted it.

The Arizona builder says it’s like testing recipes until you land on the winner.

Four charts that illustrate the reality of pandemic home office life and the opportunities for builders.