Homebuilders

Lennar, Toll Brothers, and David Weekley Homes are among the most active and successful homebuilders on Facebook, Twitter, Instagram, and YouTube, according to a report by building industry agency Draper DNA

Times have changed. A generation ago, smart home technology gained momentum as an exciting add-on to custom homes, viewed as a nice-to-have and an attention grabber for people with disposable income. Now, it’s a must-have for the mainstream. How can you get ahead of the shift?

Insight into how builders are thriving in a pandemic economy.

New UTOPIA research explores what healthy home and clean home features end up as standard, upgrades, and overlooked among homebuilders today.

As the build-to-rent market grows, homebuilders will need to pull away from the pack.

Builders feel optimistic for 2021, but they also urge the industry to prepare for changes in design and new-home sales, according to UTOPIA’s exclusive research.

There are reasons the industry hasn’t fully embraced innovation. And there are ways to get past that.

As demand for healthy home features soars, building science expert Sam Rashkin offers advice for builders on marketing and selling healthy and clean homes.