While most home builders are not ready to give up on physical showrooms just yet, a growing number of builders have seen success in recent months with 100% virtual sales and design experiences—driven, of course, by COVID-19.
Taylor Morrison’s chief marketing officer Stephanie McCarty told UTOPIA in July that the builder had sold more than 200 homes virtually—“where a customer has not stepped foot into a sales center or a model home at all”—since the start of the coronavirus pandemic.
TRI Pointe Group is another builder that is seeing success with online sales, according to a recent Forbes report. The Irvine, Calif.-based builder captured nearly half of its net orders in 2Q through virtual and one-on-one appointments with its online sales group, up 20% from the previous quarter.
TRI Pointe’s chief marketing officer Linda Mamet told Forbes that the one-on-one appointment sales model “has produced sales conversion results two times that of walk-in traffic.”